MEI / B&S: the new partnership for the distribution of the Ezfit lens edger in the german market

MEI, the global leader of lens edging machines, announces a new partnership with the traditional German wholesaler for optical eqipment and eyewear B&S Breitfeld & Schliekert for the distribution of the dry cut lens edger EZFit in the German market.

Breitfeld & Schliekert has successfully been serving the optical industry for more than 90 years. Integrated into the US based Hilco Vision Group the company belongs to the worldwide leading supplier for machines, eyewear and accessories for the optical industry. Besides offering lab tools and eyewear B&S has more than 20 years of experience in CNC technology.

“We are extremely excited about this opportunity of cooperation, and we are eager to provide our technology through B&S to the qualified German customers.” comments Stefano Sonzogni, President of MEI “We believe that our innovative edging machines, with B&S, are getting the best commercial and technical support to meet the customers’ needs.”

B&S will manage promotion, distribution, installation, maintenance and aftersales service, becoming the reference point for the EZFit lens edger in Germany.

“MEI perfectly complements our edging portfolio.” says Bernd Pigorsch, B&S Vice President Sales & Marketing. “We proudly carry the slogan Quality Made in our logo and with MEI we have found a partner whose products live up to the same quality standards. The well trained B&S local service team is highly motivated to offer new opportunities to innovative German customers with the high tech EZFit lens edger”.

With this partnership MEI aims to increase the presence of its products in the highly strategic German market, continuing its expansion process worldwide.

EZFit by MEI is the revolutionary lens edger, ideal for optical shops, laboratories and private practices. With the milling technology it guarantees extreme precision with no rework, it doesn’t need water to cut lenses and with the ‘No Block’ system blocks and pads are eliminated (for more information visit https://ezfit.meisystem.com/).